MIcHAeL KORS

My Role: Campaign ideation, creative direction, video direction

Talent: Blake Lively, Kate Hudson, Michael Kors
Creative Producers: Annie Hunter, Megan Duffey
DP: Raul Gasteazoro

After a long and fruitful branded content relationship, Michael Kors tapped InsideHook’s creative team to create white label video content leveraging their roster of marquee brand ambassador talent. The result: Glamour Games, a YouTube series in which Michael and his favorite fashionistas would square off in a series of fun and cheeky parlor games with a style-focused twist.

We ideated the series and ran production on episodes featuring the likes of Blake Lively and Kate Hudson — Glamour Games was a massive hit, racking up millions of views on Michael Kors’ YouTube channel and generating an avalanche of earned media.

Glamour Games represented a continuation of our white-label content partnership with Michael Kors after the massive success of our Access It All campaign collaboration, and continued with the co-creation of their hit Kors Commute series.