my work:

At InsideHook, I've developed all manner of editorial franchises, from style issues to travel itineraries to guides to making the tastiest cocktails in the land. People love cocktails.

I've also developed branded content programs for a variety of awesome clients, from spirits brands to fashion houses to car companies. Written content, photos, videos, the works.

I'm big on events too, from ideation to execution. I like to think of them as IRL storytelling.